Creative Marketing Manager

WHAT WE ARE LOOKING FOR

  • We are looking for a talented and innovative Creative Marketing Manager to develop compelling content for our website and marketing ad campaigns, as well as drive social media engagement with our families, schools, and potential partners. To qualify, you should have previous experience designing creative content for marketing materials and working knowledge of graphic design/illustration tools, social media platforms, and content management systems. Your first major project will be to support our rebranding process and work closely with our consultants to roll out our revised messaging, brand elements, and website. You should have a passion for brand development, as well as storytelling and communicating brand stories through print and digital media. We’re looking for a natural-born video storyteller to film and edit videos about our programs and the audiences they impact.
  • To succeed in this role, you should be a self-starter with a track record of managing marketing campaigns for multiple locations, developing multimedia content, and tailoring marketing strategies based on emerging trends. You should be organized in your approach to manage an independent workload, as well as possess the ability to work cooperatively within our small marketing team and other business functions. Above all, you should be enthusiastic about sports-based youth development and share in our passion for positively impacting the lives of NYC youth.

Key functions of this role include:

  • Assist in developing compelling marketing campaigns, reports, and presentations
  • Provide support for our revised marketing strategy, including a deeper focus on brand development and engaging families in new markets
  • Develop creative marketing materials that align with the KING brand, highlight our programs and community impact, and promote program registration
  • Create and develop various videos to be used for brand & product marketing
  • Manage projects through every phase of video production from initial research, creating concepts, scripts, filming, directing, and post-production
  • Design engaging visual content and compelling videos for social media channels, digital marketing campaigns, and print materials
  • Demonstrate knowledge of current youth development trends through new marketing strategies
  • Create, curate, and select content for the website, including photos, videos, blogs, and podcasts
  • Develop and manage our year-round communications strategy, including generating emails and newsletters to share content with families, partners and internal staff
  • Develop and manage weekly social media content, blog, podcast, calendars, and posts across relevant channels
  • Maintain website content, including photos/bios for newly hired staff
  • Assist in coordinating and supporting events that are led by the marketing team, such as camp fairs, open houses, and community engagement events
  • Respond to online inquiries in a professional manner and interact with potential clients who tag or reference our venues through social media channels
  • Work closely with the Director of Marketing to identify marketing needs and prepare team updates for the weekly marketing meeting
  • Manage data analytics for all marketing-related items

WHAT WE ARE GOING TO LOVE ABOUT YOU: Our ideal candidate would meet some or all of the following qualifications:

  • Bachelor’s Degree in Marketing, Communications, or a related field (preferred)
  • Master’s Degree in Marketing, Communications, or a related field (preferred, but not required)
  • 2-4 years of experience in marketing, communications, digital media design, or just be incredibly talented and have a track record of learning quickly on the job
  • Strong background in graphic design and familiarity using graphic design tools, including Adobe Photoshop, Canva, and Illustrator
  • Experience running and managing social media content
  • Familiarity working with WordPress and have the technical skills to manage a website
  • Basic understanding and execution of paid ad campaigns (Google, Facebook, among others)
  • Prior experience using G-Suite and MS tools, including Word, Excel, and PowerPoint
  • Excellent communication and writing skills in English
  • Organizational and interpersonal skills, as well as an attention to detail
  • Strong work ethic, team spirit, and a friendly, warm attitude

WHAT YOU ARE GOING TO LOVE ABOUT US

  • We are a youthful, passionate, committed team of individuals that care about our youth and city
  • We work hard and push each other personally and professionally to keep growing
  • We value work/life balance, autonomy, and trust to help you manage your time and schedule
  • We offer you the freedom to work outside of the office and reach new parts of NYC – every day can be a different experience as you visit all of our schools and programs and get a feel for all parts of the city
  • We are an active team and regularly participate in company social leagues, workout classes, and sporting events
  • We host semi-annual winter and summer leadership retreats to build team cohesion and promote collaborative strategic planning
  • We provide a total rewards package including:
    • health / dental / vision benefits
    • 401K with employer matching contributions
    • Commuter benefits
    • Monthly gym reimbursement
    • Free summer camp for your children (if applicable)

OUR COMMITMENT TO YOU

  • At KING, you can expect to be welcomed into an engaging and spirited environment that emphasizes the importance of teamwork, open communication, and collaboration. We are proud to foster an inclusive environment where our team members feel respected by and connected to one another. We value the unique experiences, perspectives, and passions of our employees, and we look forward to adding dynamic personalities to our team.

INTERESTED IN JOINING THE KING TEAM? If KING seems like the right fit for you, email a resume and cover letter to people@kidsinthegame.com with the subject line “Application for Content and Creative Marketing Manager Position.” As part of your cover letter, please tell us about your content management/marketing experience and what drives you to stay connected to this line of work.