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KING continues growth and acquires Fit 4 Life NYC

Kids the Game often uses the tagline #GrowingUpKing when talking about how we want to positively affect the way kids are growing up in New York City, but the tagline also applies to how we want to grow as an organization. We are dedicated to challenging ourselves, embracing diverse backgrounds and experiences, and always striving for personal and professional growth.


As of today, Kids in the Game (KING) is excited to announce that we have recently acquired and will join forces with Fit 4 Life NYC, a youth organization focused on sports, creative movement, and physical education programs for charter schools in underserved communities. Together, the organizations serve over 20,000 NYC youth annually across 50+ schools.

Along with growing our network of schools, Fit 4 Life NYC will add over 40 talented and dedicated coaches to our current staff. The combined organization will now employ over 125 youth development instructors working in NYC schools on a daily basis across Brooklyn, Manhattan, Queens, and the Bronx. Among those 40+ coaches, Maurelhena Walles will be coming on board to our Sr. team as Sr. Vice President of Program and Initiatives. Maurelhena brings both a wealth of knowledge and a fresh perspective to Kids in the Game and we are thrilled to be working together to bring the very best programming to all kids growing up in New York City.


“By joining forces with KING, the possibilities and opportunities are limitless, said Maurelhena Walles, Execute Director of Fit 4 Life NYC. “Through our programs, services and genuine love for the work we do, day in and out, I am confident we will have a greater impact on the youth, families and communities we serve. Together, we can keep kids in the game while making NYC fit for life. We’re looking forward to this next chapter and building a tremendous organization.”

“Our acquisition of Fit 4 Life NYC allows us to further our mission to make a real, measurable impact on the health and future of NYC youth,” said Matt Murphy, Chief Executive Officer of Kids in the Game. “We found through our discovery process that our teams had a tremendous amount in common, and the acquisition will make it possible for us to reach new neighborhoods, expand our programming, and deepen our leadership team. We look forward to working with Maurelhena and her team to give all New York City kids the opportunity to be active, healthy, and have access to positive coaches. ” As we officially join forces with Fit 4 Life NYC today, we want to encourage you to reach out to info@kidsinthegame.com with any questions that you may have!

Read the full press release here! About Fit 4 Life NYC: Fit 4 Life NYC is committed to supporting schools, non-profit organizations and under-served communities in creating healthy and active environments. Based in NYC, Fit 4 Life NYC provides comprehensive school day and enrichment programs, professional development workshops, and traditional and non-traditional sports. Fit 4 Life NYC works with over 20 schools, non-profits, and other community based partners across 4 boroughs of NYC, reaching over 4,000 youth annually.

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